The Mark has a restaurant by Jean-Georges Vongerichten, a Caviar Kaspia, a salon by Frédéric Fekkai and a 24-hour gym. What the hotel at 25 East 77th Street has never had, in the hundred years since its building went up, is a spa. That changes in November, when The Mark Wellness and Longevity Spa by Augustinus Bader opens with three treatment rooms and a book open to New Yorkers who are not staying the night.
The arrangement is a first on both sides of the door. It is The Mark’s first spa and Augustinus Bader’s first dedicated hotel spa in the United States, and it puts the German skincare house’s longevity program inside the hotel that much of the fashion world uses as a staging ground each May for the Met Gala. WWD reported an opening at the end of November.
Three rooms, five machines, one formula
The menu centers on the brand’s signature facials, each protocol built around TFC8, the patented complex Professor Augustinus Bader developed from more than 35 years of research into how cells communicate and repair themselves. It is the same technology inside The Cream and The Rich Cream, the two products in the blue bottles that became fixtures of well-kept bathroom shelves after the brand’s 2018 launch. At The Mark, the formulas share the room with precision nano-channeling, microcurrent, Biosonix ultrasound, full-spectrum LED and ionized oxygen therapy, with each treatment adjusted to the skin in the chair.
The hotel has not yet published the full menu or the treatment prices. A broader wellness program, built on technologies studied for their effects on selected health biomarkers, has been promised and not yet detailed. What is confirmed is the format: three rooms is a deliberate constraint, and The Mark is selling privacy and a name on the door rather than square footage.
Filling the last gap in the building
The Mark occupies a 1927 landmark at the corner of 77th Street and Madison Avenue, a block from the Metropolitan Museum of Art. Jacques Grange’s interiors, black-and-white stripe and French polish, were carried through a recent restoration of the rooms and suites. The spa joins the 24-hour Technogym fitness center, an in-house personal trainer and in-room massage. Up in the penthouse, which runs to about 10,000 square feet and is billed by the hotel as the largest hotel suite in the country, there is already a private Technogym gym and an outdoor cold plunge.
The building turns 100 next year. Guests arriving in the centennial year will find the one appointment The Mark never offered, bookable whether or not they hold a room key.
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