German luxury automaker Audi plans to invest approximately $4 billion in its first U.S. manufacturing facility, bringing thousands of jobs and a major new automotive project to Middle Georgia. The plant is expected to produce up to 200,000 vehicles annually, primarily premium SUVs designed for North American customers.
The facility will be built at the Middle Georgia Megasite in Peach County, near Macon. Audi estimates the investment will create approximately 4,500 jobs, with additional economic opportunities expected for local suppliers, service providers and workforce training programs.
According to Audi and Georgia state officials, site preparation is expected to begin in 2027, followed by construction of the facility in 2028. Full production is targeted for 2031, although Audi’s broader announcement describes the start of production as the early 2030s.
Audi CEO Gernot Döllner said the company plans to manufacture its largest and most premium SUVs in Georgia, describing the project as a long-term investment in the American market. The new facility is intended to bring production closer to U.S. customers and strengthen Audi’s competitiveness in North America.
President Donald Trump announced the project at a rally in Perry, Georgia, on October 24, presenting it as evidence that his administration’s tariffs are encouraging automakers to manufacture vehicles domestically. However, the extent to which tariffs influenced Audi’s final decision remains part of the broader debate over U.S. trade policy.
The planned factory marks a significant expansion of Audi’s global manufacturing network and could reshape the region’s automotive industry. With thousands of jobs and a production capacity of up to 200,000 vehicles a year, the project is expected to become a major part of Middle Georgia’s economic development.
