The number arrived five months after the car. Ferrari confirmed this week that the Luce, its first electric car, will start at $560,800 in the United States, with the first American deliveries planned for the second quarter of 2027. The figure was first reported by Car and Driver and confirmed by Ferrari, and it lands about $80,000 below the price that had followed the Luce since its unveiling in Rome last May.
The gap matters less than what sits behind it. The Luce is the first Ferrari with five seats and the first with no engine at all, and its entire first year of production, just under 500 cars, sold out in less than two months, before any American buyer knew what it cost. Ferrari’s collectors were not waiting on the number. The open question, for every other luxury house watching, is whether anyone else could get away with that.
The $640,000 figure was a conversion error
The higher price was never real. In Rome, Ferrari quoted a European price of €550,000 and no American one. European sticker prices include value-added tax, Italy’s rate is 22 percent, and most early coverage simply converted the tax-inclusive figure at the day’s exchange rate. Strip the tax out and the car costs about €450,800 at home. Measured that way, the $560,800 American price sits roughly $55,000 above the Italian pre-tax figure, a gap that includes the 15 percent tariff the United States now applies to European-built cars, and state sales tax still comes on top. Ferrari has not published what the options cost. Nobody, as Electrek noted, buys a base Ferrari.
Four motors and a fifth seat
The hardware underneath the argument is serious. Four electric motors, one at each wheel, produce 1,035 horsepower. A 122 kWh battery supplied by SK On runs on an 800-volt architecture, charges at up to 350 kW, and carries a European range rating of 329 miles. The Luce reaches 100 km/h in 2.5 seconds and weighs 4,982 pounds, the heaviest production car Ferrari has built. The electric platform is what made the fifth seat possible. With no engine ahead of the cabin and no transmission tunnel running through it, Ferrari could fit four doors and a rear bench, a layout its front-engine cars never allowed.
The design came from LoveFrom, the studio Jony Ive and Marc Newson founded after Ive left Apple, and the cabin pushes back against the touchscreen era with physical switches, dials, and paddles. The exterior received a rougher welcome online, and Ferrari shares fell in Milan in the days after the reveal before recovering. Former Top Gear presenter James May defended the car on BBC Radio, calling it “very contemporary, very modern,” which is precisely what its critics say it is not supposed to be.
What a sold-out year actually proves
For scale, the Luce costs $122,190 more than the Purosangue, Ferrari’s V12 four-door, which starts at $438,610. A Lucid Air Sapphire makes more power, over 1,200 horsepower, for about $250,000. Two Sapphires cost less than one Luce, and the difference between the cars is not hardware. It is the badge, the allocation list, and the doors a Ferrari key opens.
The demand has receipts. Ferrari sold its 2026 allocation in less than two months, with Chinese buyers taking a large share of it. In August, the first production chassis brought $40 million at a charity auction for the Ferrari Foundation, more than seventy times the American sticker price. The contrast inside Italy is instructive: Maserati cancelled its electric MC20 Folgore after concluding that wealthy buyers would not pay supercar prices for an electric car, the exact fear Ferrari has now retired for its own brand. Maranello has hedged the wider bet all the same. Ferrari cut its 2030 electric production target in half, to 20 percent of output, and its launch release frames the Luce as one strand of a multi-energy strategy that keeps combustion and hybrid cars in the range. There is a second caveat, and Electrek named it: Ferrari’s allocation system rewards loyalty, so some of those deposits are the price of staying in line for the next limited-run V12.
The first American cars arrive in the spring of 2027. By then the loyalists will have theirs, and the Luce will have to sell to buyers choosing it over every other way to spend $560,800. At the Rome unveiling, Ferrari president John Elkann said, “We are not simply unveiling a new car, we are inaugurating a chapter that turns our vision into reality.” The first 500 buyers never asked the price. The chapter gets written by whoever comes next.
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